Blue ketchup! I know it's a marketing ploy, but somehow I feel I have to fight the irrational urge to collect all the colors. Do I want to eat "Passion Pink" or "Funky Purple" or "Totally Teal" ketchup? (All legitimate kinds of ketchup you can actually buy.) Do I really want to eat ketchup at all for that matter? The answer is no. I couldn't care less about ketchup. But somehow I really want a bottle of each color. If nothing else, just to look at, or offer to guests. Is that strange?